What are cookies

Cookies are short text files created by a web server and stored on your computer via a browser. When you return to the same website later, the browser sends the saved cookie back and the server retrieves all the information it has previously stored with you. The vast majority of websites use cookies for their activities.

How cookies are divided

Cookies can be divided according to who places them on the website, ie. on:

1. First party cookies – their validity is limited to the domain of the website you are browsing. These cookies are considered more secure.
2. Third party cookies – are placed using a script from another domain. This allows users to be tracked across domains. They are often used to evaluate the effectiveness of advertising channels.

According to shelf life, cookies can be divided into:

1. Short-term (session cookie) – deleted from your computer after closing the browser
2. Long-term (persistent cookies) – after closing the browser they remain, they are deleted only after a very long time (this depends on your browser settings and cookie settings). You can also delete them manually.

According to the purpose, we can divide the use of cookies as follows:

1. Technical – allow basic functions of the website (eg login) or pages (eg play videos, share content, etc.)
2. Analytical – used to collect non-anonymous data on user behavior. Based on them, we can adapt the website to make it easier for you to use.
3. Remarketing – Used to target ads to users who have already been to our site.
4. Conversion – with their help we can evaluate the success of campaigns.

What we use cookies for

We use the following cookies on our website:

• Technical – first pages, short term. They ensure the basic technical functionality of the website, ie. login, use of services, etc.
• Google Analytics – First Pages, Long Term. They are used to generate anonymous statistics about website usage.
• Google Ads Google AdWords – First Page, Long Term, Remarketing And Conversion.
• Sklik – third parties, long term, remarketing and conversion.
• Facebook Pixel – First page, long term, remarketing and conversion.

Our website uses retargeting technology from the Sklik service operated by Seznam.cz, as This allows us to show visitors who have already shown interest in our products our ads in the advertising network of Seznam.cz, as We never place sensitive or personal data in cookies. We may place a user ID in cookies, but this does not allow third parties to identify a specific person.

How to adjust the use of cookies

DELETION

You can delete cookies in your browser – usually the “History” of visited sites is placed.

BLOCKING

Browsers allow you to block the placement of cookies on your computer. In this case, however, the functionality of this site will be limited. Information on the settings for storing cookies in your browser can be found on the website of the provider of the specific browser:

• Chrome
• Firefox
• Internet Explorer
• Android – various browsers

You can find more information about cookies and their use at https://www.aboutcookies.org/ .

This site uses Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). (“Google”). Google Analytics uses cookies. The information on the use of the website together with the content of the cookie will be transmitted by Google and stored on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage in general. Google may also provide this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google Analytics is enhanced with related advertising features provided by Google, namely:

• Google Display Network Impressions
• remarketing (showing ads on the content network based on the products viewed)
• Advanced demographic reporting (anonymous demographic reporting)
• user id – Google Analytics, which allows you to measure and analyze user behavior across devices. We use a string of numbers or letters as the user id, we never use personal information that would allow third parties to identify a specific person.

See Google’s Terms of Service for more information on data processing and use.

How to disable Google Analytics tracking

If you do not want to provide anonymous data about your use of the website to Google Analytics, you can use the plugin provided by Google. Once installed in your browser and activated, no further data will be sent. On 24. May 2018